Smart Environmental appoint new GM, Consumer & Brand

Smart Environmental is a rapidly growing, purpose led business operating across waste, recycling, and resource recovery, backed by Blue Planet Group. Reporting to the CEO, the role leads the Consumer Division while shaping group wide brand, marketing, digital, and customer experience strategy. With strong growth behind it and ambitious plans ahead, the business is focused on transforming its consumer offering into a modern, scalable, digital first model, unlocking regional growth and improving customer outcomes.

Kevin brings proven senior leadership experience in consumer facing, service led, operational businesses, with strong commercial acumen and deep capability across digital marketing, customer experience, and lifecycle management. He has a track record of building scalable growth models, is comfortable engaging credibly with frontline teams in operational, field-based environments, and brings a resilient, pragmatic leadership style suited to a fast moving, complex environment.

His appointment reflects Smart Environmental's ambition to modernise its Consumer division, building a digital first, customer centric operating model that supports growth across regions and cements the business's position within a growing and changing waste management sector.

Reflecting on his appointment, Kevin said:

"Cameron King and the Tribe Executive team provided an outstanding candidate experience throughout the recruitment process."

He added that the process gave him excellent access to Smart Environmental's executive leadership team and a clear understanding of the company's vision, culture and growth ambitions, and that the scale and breadth of the business, the opportunities ahead in the sector, and the backing of Blue Planet Group made the role stand out.

Todd McLeay, Chief Executive Officer, reflected that Smart Environmental needed a GM Consumer who could bring a strong marketing and digital background while also being a strong cultural fit, and that "Kevin stood out as someone who could help accelerate our consumer growth ambitions while fitting seamlessly into the Smart Environmental culture."

Tribe Executive and Cameron King congratulate Kevin on his appointment and wish him every success in his new role. We are proud to have partnered with Smart Environmental on this important leadership appointment.