Contact us
Our Leadership Team


James Brooke
Co-Founder
james@tribegroup.com
+64 275 959 979
As an entrepreneur at heart, James has a strong focus on how organisations attract and retain the best talent. We've shaped NZ’s most progressive, people-first recruitment and Search brand by surrounding ourselves with outstanding people, being bold with tech, and striving to do a better job than anyone else.


Jenny Jones
Co-Founder
james@tribegroup.com
+64 275 959 979
Jenny is Co-Founder of Tribe Recruitment Group, bringing 25+ years of experience in FMCG, commercial leadership, and Executive Search. She’s known for her people-first, strategic approach, delivering bold, high-impact recruitment solutions with heart and expertise.


Russell Spratt
Te Kaitūhura, Tau Mai | Co-Founder, Tau Mai
russell@tribegroup.com
+64 29 446 3770
From Te Ātiawa, Ngāti Toa, Ngāti Raukawa, Russell is the GM Wellington at Tribe and co-founder of Tau Mai. With 25+ years in recruitment, he has led senior appointments across many sectors, specialising in Māori-focused roles and governance, with a passion for culturally grounded leadership and equity.


Sandy Gibbs
Head of People, Culture & Capability - Auckland
sandy@tribegroup.com
+64 27 583 7411
Sandy brings 25+ years of Recruitment experience, and can lean into most disciplines, however her passion for people and capability has resulted in her leading Tribe's HR consulting team, and spearheading executive search across HR and P&C.


Daniel Percival
Head of Supply Chain, Procurement & Operations
daniel@tribegroup.com
+64 27 403 0801
With 16 years in Supply Chain, Operations & Procurement recruitment and a background in UK leadership roles, Daniel brings deep sector knowledge, a strong network, and a clear, thorough approach. At Tribe, he leads the desk, delivering trusted, professional results for clients.


Sarah White
Head of Accounting & Finance, Data & Risk - Auckland
sarahw@tribegroup.com
+64 27 505 3472
With 25 years' recruitment experience in the UK and NZ, Sarah White leads Tribe’s Accounting, Finance, Data & Risk division. Known for her consultative style, she delivers impactful mid-senior hires, leveraging deep networks and a strong focus on cultural fit and long-term success.


Richard Lloyd
Head of Tribe Tech
richard@tribegroup.com
+64 215 457 92
With 20 years in tech recruitment, Richard has partnered with NZ’s top enterprises, SMEs, startups, and SaaS companies. Dedicated to driving Tribe Tech’s growth through recruitment excellence, his focus is on connecting great talent with innovative businesses to build the future of technology in New Zealand.


Cameron King
Head Sales, Marketing & Digital
cameron@tribegroup.com
+64 22 073 1320
Cameron leads Executive Search across Sales, Marketing & Digital, helping NZ businesses find transformational leaders. With 15+ years' experience in NZ & the UK, Cameron is a specialist's in senior hires, culture-fit, and strategic growth roles—driven by a consultative, values-first approach.


David Hammond
Executive Search Lead
david@tribegroup.com
+64 27 444 6368
Experienced former Chief Executive with 10 years of experience at that level, now leading Chief Executive and Board search across the range of non-private sectors. A national expert in KPI development, bespoke remuneration assessment, Māori sector work, board advisory and entire structure reviews.


Cathi Thomson
Head of Business & Admin Support
cathi@tribegroup.com
+64 22 071 5840
Cathi is a proven recruitment leader with 20+ years’ experience across NZ and Scotland. She leads Tribe’s Business & Accounting Support team and is known for her collaborative style, energy, and ability to connect great people with the right roles—fast, thoughtfully, and with impact.


Lidya Paljk
Head of Customer Service & Contact Centre
lidya@tribegroup.com
+64 22 618 8339
Lidya leads Tribe’s Customer Service & Contact Centre team, delivering temp and perm recruitment solutions across high-volume environments. Known for her energy and care, she combines operational insight with a people-first approach to solve complex resourcing needs.


David Ziebart
Executive Search
davidz@tribegroup.com
+64 27 206 3801
David Ziebart (LLB) is a seasoned executive search expert with 15+ years' global experience. He specialises in Board and Executive appointments, delivering high-impact leadership hires across sectors. Each engagement is underpinned by discretion, deep consultation, and a strong commitment to organisational purpose.